Williams slot machines come from WMS Gaming, the gambling arm of a company Harry E. Williams founded in Chicago in 1943 to make pinball tables. WMS built its first slots in 1994, had its first casino hit with Reel 'Em In in 1996, and has been a brand of Light & Wonder since a 2013 merger.
Before slots, Williams was famous for pinball tables and arcade video games. That background shaped its slot machines, which leaned heavily on screens, animation and licensed themes. The manufacturers hub has the other makers we cover.
From Chicago pinball to Williams Electronics
Harry E. Williams founded the Williams Manufacturing Company in 1943 at 161 West Huron Street in Chicago, according to Wikipedia's WMS Industries history (opens in a new tab). The same article says the business that became WMS Industries was formally founded in 1974 as Williams Electronics, Inc., after a period under Seeburg ownership from 1964.
Its pinball tables set records. A-Go-Go (1966) sold 5,100 units. The Addams Family (1992), released under the Bally label, sold 20,270, and Medieval Madness (1997) is often cited as one of the best pinball machines ever made. The pinball division closed on 25 October 1999 after the Pinball 2000 project failed to pay off.
In arcades, Williams released Paddle Ball in 1973 and had its breakthrough with Defender in 1981, followed by games such as Joust and Robotron: 2084. It bought Bally's amusement arm, Bally/Midway, in 1988; Midway later had hits including Mortal Kombat. None of these are gambling machines, and they are mentioned only for context.
WMS Gaming: how Williams moved into slot machines
WMS created WMS Gaming in 1991 to make gambling equipment. It started with video lottery terminals and introduced its first slot machines in 1994. Two years later came Reel 'Em In, its first hit casino slot, followed by titles such as Jackpot Party, Boom and Filthy Rich.
Williams and WMS timeline
Date
Event
1943
Williams Manufacturing Company founded in Chicago
1964
Acquired by Seeburg
1974
Williams Electronics, Inc. formally founded (the company that became WMS)
1987
Goes public as WMS Industries, Inc.
1988
Buys Bally/Midway from Bally
1991
WMS Gaming created
1994
First slot machines, after video lottery terminals
1996
Reel 'Em In, first hit casino slot
25 October 1999
Pinball division closes
By 2001
Monopoly series of participation slots
2012
Forms Williams Interactive for online games
October 2013
Merges with Scientific Games ($1.5 billion)
2016
Fully merged; WMS continues as a brand
2022
Scientific Games renamed Light & Wonder
Reel 'Em In and the second-screen bonus
Reel 'Em In matters beyond WMS because of how it delivered its bonus. Wikipedia's slot machine article (opens in a new tab) records it as the first American video slot with a second-screen bonus, meaning a separate display or scene that takes over when the feature triggers. Australia got there first: a machine called Three Bags Full introduced a second-screen bonus round in 1994.
Here is how a second-screen bonus works in general, using the fishing theme of Reel 'Em In as a picture rather than a description of its exact rules, which are not published in sources we checked.
The base game spins as normal on the main reels.
A set combination, often bonus or scatter symbols, triggers the feature.
The game switches to a second screen with its own scene and rules, such as picking or revealing prizes.
The prize is calculated in the feature, usually as a multiple of the stake.
Play returns to the base game with the win added to the credit meter.
By 2001 WMS had a Monopoly-themed series of participation slots. Participation means the machines were licensed or leased to casinos rather than sold outright, so WMS kept an ongoing stake in how they performed. Other branded titles in this group included Men in Black, Star Trek, The Wizard of Oz and Top Gun.
Licensed themes are now a staple of the industry. Our guides to branded slot machines and TV and film slots explain why: a familiar name draws attention, but it says nothing about the game's maths.
Raging Rhino and Planet Moolah: Williams slot machines online
WMS formed Williams Interactive in 2012 to bring its games online, buying Jadestone Group and Phantom EFX the same year. Two WMS games with checked figures have their own pages: Raging Rhino and Planet Moolah.
Two WMS online slots compared
Detail
Raging Rhino
Planet Moolah
Developer
WMS (Light & Wonder)
WMS (Light & Wonder)
RTP
95.91%
96% (some sources list 95%)
Volatility
High
Medium
Layout
6 reels × 4 rows
5 reels × 3 rows
Ways to win
4,096
25 paylines
Released
2015
Check the help screen
Worked numbers for Raging Rhino at its published 95.91% RTP: 100 spins at £1 is £100 staked, with a long-run average cost of £4.09. At the £2 cap for 18 to 24-year-olds the same 100 spins cost £8.18 on average from £200 staked; at the £5 cap for players 25 and over, £20.45 from £500. High volatility means real sessions vary widely. Our high volatility slots page explains what that feels like.
Williams slot machines in the UK
No Gambling Commission account is listed under a WMS or Williams company name. Light & Wonder's UK business holds licences through companies such as LNW Gaming UK Limited. Which WMS cabinets are installed in British casinos is not confirmed in any source we checked; any that are must fit a UK category, such as Category B1 in casinos with a £5 stake and £10,000 prize limit.
Online, WMS games offered in Great Britain are adapted to UK rules: no autoplay, at least 2.5 seconds per spin, no turbo or slam stop, and no celebration of a win that is equal to or less than the stake. Our UK slot game design rules page explains each one.
Williams slot machine myths
A branded game is not set to pay more because it is popular. Its return is in the help screen like any other.
A second-screen bonus is not 'due' after a dry spell. The trigger is random on every spin; see how many spins until a bonus.
Arcade skill from Williams' video game days does not carry over to its slots. The outcome is decided before the reels stop.
Where to find WMS games online in the UK
WMS games such as Raging Rhino appear at many UK casinos, but no source confirms which of our partners carry them, and lobbies change. Search the casino's games list for the title first, and open the help screen to check which RTP version is running.
Our partner offers, 18+ with terms applying: Ladbrokes new customers who play £10 on slots receive 50 free spins each day for 10 days (up to 500), worth 10p each, with no wagering; claim them by 23:59 daily. Coral new players who bet £10 on slots receive 100 free spins on selected games, 10p each, with no wagering on winnings and 7 days to use them. PlayOJO's first-deposit offer is 80 free spins on Big Bass Bonanza (minimum deposit £10, 10p spins, no wagering). Payment-method exclusions apply to Coral and Ladbrokes.
Coral and Ladbrokes are both run by LC International Limited (Entain). If you already hold an account with one Entain brand, you may not be able to open a new account with another; check the terms before signing up.
Significant terms: 18+. New players only. Offer runs 01/10/2026 to 01/02/2027. Deposit (certain types excluded) and bet £10+ on slot games to get 100 free spins (selected games, £0.10 each, 48 hrs to accept, valid 7 days). No wagering on free spin winnings. Deposits by Neteller, PayPal, Paysafe, Skrill, prepaid cards and certain debit cards do not qualify. Restrictions and T&Cs apply. GamCare.org.uk
Read the Coral reviewLicence: LC International Limited, UKGC account 54743. Offer checked 5 October 2026.
Significant terms: 18+. New customers only, from 14/11/25 until further notice. Certain deposit methods excluded. Deposit and spend £10+ on slots for 50 free spins a day during the first 10 days after first deposit and registration (max 500, £0.10 each, selected games, claim before 23:59 each day, valid 7 days). No wagering. Prepaid cards, PayPal, Paysafe, Neteller, Skrill and Moneybookers deposits do not qualify. Restrictions and T&Cs apply. GamCare.org.uk
Read the Ladbrokes reviewLicence: LC International Limited, UKGC account 54743. Offer checked 5 October 2026.
Significant terms: 18+. New UK customers (excluding Northern Ireland). First deposit only. Minimum deposit £10. 80 free spins on Big Bass Bonanza, £0.10 each. No wagering requirements; winnings paid in cash. Cannot be used with any other offer. Only available to players who arrive through the designated offer link. Full T&Cs apply. GamCare.org.uk
Read the PlayOJO reviewLicence: Skill On Net Limited, UKGC account 39326. Offer checked 5 October 2026.
18+. Gambling should be entertainment that costs money, not a way to make it. Decide a budget before you play: plan a slot budget. Free, confidential help: National Gambling Helpline 0808 8020 133.
Frequently asked questions
Who owns Williams slot machines?
Light & Wonder owns the Williams slot brand, sold as WMS. Scientific Games, as Light & Wonder was then called, merged with WMS in October 2013 for $1.5 billion, paying shareholders $26 a share, and fully absorbed it in 2016. The group renamed itself Light & Wonder in 2022 and also owns Bally and Barcrest. Our Light & Wonder page lists the group's online slots that we cover.
When did Williams start making slot machines?
Williams created its gambling subsidiary, WMS Gaming, in 1991 and introduced its first slot machines in 1994, after starting with video lottery terminals. Its first hit casino slot was Reel 'Em In in 1996. Before that, the company was known for pinball tables from 1943 and arcade video games from 1973. It closed its pinball division on 25 October 1999 to focus on gaming. Our video slot machines guide explains the format WMS worked in.
What was special about Reel 'Em In?
Reel 'Em In, released by WMS in 1996, is recorded as the first American video slot with a second-screen bonus, where a separate scene takes over when the feature triggers. It was also WMS's first hit casino slot. An Australian machine, Three Bags Full, had introduced a second-screen bonus round in 1994, so the idea was not new worldwide. See slot machine bonus features for how modern bonus rounds build on it.
Is Williams the same company as Williams pinball?
Yes, the slot maker grew out of the pinball maker. Harry E. Williams founded Williams Manufacturing in Chicago in 1943, and the company later became Williams Electronics and then WMS Industries. It made famous pinball tables, including The Addams Family under the Bally label, before closing pinball in 1999. Pinball and arcade games are not gambling machines. Our Bally slot machines page explains how the Bally label came to Williams in 1988.
What is the RTP of Raging Rhino?
Raging Rhino by WMS has a published RTP of 95.91% and high volatility. It runs on 6 reels and 4 rows with 4,096 ways to win and was released in 2015. At that RTP, every £100 staked returns £95.91 on average over a very long run, but individual sessions can differ by a lot. Casinos may offer other versions, so check the help screen. The full breakdown is on our Raging Rhino page.
What are participation slots?
Participation slots are machines a maker licenses or leases to casinos rather than selling them outright, so the maker keeps an ongoing interest in how they perform. WMS used the model for its Monopoly series, which it had by 2001, and for branded titles such as Star Trek and The Wizard of Oz. For players, the business model changes nothing about how a spin works. Our branded slot machines guide covers licensed themes.
Can I play Williams slots in the UK?
Online, WMS games such as Raging Rhino and Planet Moolah are offered by Light & Wonder to casinos, but availability depends on each casino and changes over time, so search the lobby. UK versions follow British rules, with no autoplay and at least 2.5 seconds per spin, and stakes are capped at £5 for over-25s and £2 for 18 to 24-year-olds. Our online slot stake limits page explains the caps.
Is Planet Moolah a high-paying slot?
Planet Moolah has a published RTP of 96%, though some sources list 95%, and medium volatility. That puts its long-run return close to the average for online slots, not unusually high. It plays on 5 reels and 3 rows with 25 paylines. Medium volatility means wins tend to arrive more evenly than on a high-volatility game like Raging Rhino. Check the help screen for the version you are playing, and see Planet Moolah for detail.
Why did Williams stop making pinball?
Williams closed its pinball division on 25 October 1999 after its Pinball 2000 platform failed to pay off, according to Wikipedia. By then WMS Gaming, created in 1991, had a growing slot business, including its 1996 hit Reel 'Em In. The company chose to focus on gaming machines. Its pinball tables, such as Medieval Madness, remain collectors' items. Our famous slot machines page covers machines that shaped the gambling side.
Gambling can be addictive. Free, confidential help is available 24 hours a day from the National Gambling Helpline on 0808 8020 133. Visit GamCare.org.uk and GamCare, or block yourself from all UK-licensed gambling sites with GAMSTOP.
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